Any successful business is a reflection of the quality
of its people. Therefore, this business plan has been
developed to introduce Celebrity Gardens (Gardens)
to individuals who can help Celebrity Gardens Foundation
procure seed funding. The funds will be used to complete
the program’s development and implement the
marketing plan outlined in this document and cover
other associated operating expenditures.
The Garden’s facility is being designed to be
entertaining and informative as well as being esthetic
to the chosen location. It will provide a marketing
tool for sponsoring organizations by having facilities
for family get-a-way and company seminars or training
opportunities.
Unique Features of the Concept for Celebrity Gardens
Celebrity Garden’s primary funding for the
construction and operation will be through tax-exempt
donations from two levels of supporters: Founders
and Sponsors (these two groups are outlined on pages
4 and 5). Some funding will come from fees charged
to on-site vendors and other fees and sales of souvenir
merchandise. Sponsored guests will be responsible
for purchasing food, souvenirs, and admission to Performing
Arts programs only.
There will be no general admissions; all guests
will be admitted by invitation only.
Description of the Gardens
Celebrity Gardens Foundation has contracted with
Global Operating, Inc. to design, develop and operate
a facility known as Celebrity Gardens. The Gardens
will be designed and constructed with a focus on the
Foundation’s primary mission of education and
providing information about effects of emerging technologies
on society. The Gardens will offer a vacation environment
as a marketing tool for the Garden Sponsors. The facilities
will include housing, restaurants and meeting halls
in designs mutually approved by the Garden Sponsor,
Global Operating, Inc., and Celebrity Gardens Foundation.
The Gardens facility will consist of 10 Towers, sponsored
by companies or individuals. Each Tower will house
2000 suites and allotted exhibit areas specific to
the Corporate Sponsors. Global Operating, Inc. will
develop vending, restaurant, and other services throughout
the Gardens.
The proposed Tower design is a modified atrium style
with exhibit area, monorail stations, restaurants
and shops in the open concourse portion of the structure.
The suites will make-up the tower structure.
A Mid- America location with the support of a 1,000,000
population city and the state government as well has
been selected. A large extensive site has been offered
by the city offering water sites at the foot of city
skyline.
Concept & Market Niche
The main thrust of the marketing plan is to attract
guests to the Gardens and convert them into a lifetime
clientele for companies that sponsor the free vacations.
For the Sponsors, this is an opportunity to realize
year-round marketing and customer development through
tax-exempt donations to Celebrity Gardens.
The Plan
This Plan is different in that when completed success
is virtually guaranteed. Beyond the financial benefits
to charity and the chosen location’s economy,
it will provide much needed quality time for families
to spend together. They can be comforted in the assurance
that since admission to Celebrity Gardens is by invitation
only, they will be safer here than perhaps anywhere
else in the world. Ten of the best-known and respected
Celebrities will serve as hosts. A select group of
Corporate Sponsors will have their company name associated
with these Celebrities by sponsoring “Celebrities”
Gardens.
